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Varilux 360º Series Roadshow Success

28 April 2009 Filed under:

A Superior visual experience. Nationwide.

The Varilux 360º Series roadshow is now complete after a whirlwind tour of ten cities throughout New Zealand, culminating at the Essilor Distribution Centre in Auckland.

Celebrating 50 years of Innovation, Essilor took pleasure in presenting the new products – Varilux Ellipse 360º™, Varilux Comfort 360º® and Varilux Physio Short 360º™ - to a large audience.

A Superior visual experience. Nationwide.

The Varilux 360º Series roadshow is now complete after a whirlwind tour of ten cities throughout New Zealand, culminating at the Essilor Distribution Centre in Auckland.

Celebrating 50 years of Innovation, Essilor took pleasure in presenting the new products – Varilux Ellipse 360º™, Varilux Comfort 360º® and Varilux Physio Short 360º™ - to a large audience.

Essilor sales manager Tom Frowde said that the Varilux 360º Series roadshow enabled Essilor to take detailed information on the products to a wide audience across the country, in a setting that was away from the stresses of a practice environment.

“With the invitation open to all practice staff, it was pleasing to see that many owners took the opportunity to encourage all of their staff to attend,” he said.

In 1949 Bernard Maitenaz set out to develop a lens for presbyopic patients and after years of developing lens designs as well as pioneering complex calculations and manufacturing processes, the world’s first progressive lens – Varilux 1 – was launched in 1959.

After a series of major advancements in physiological optics and mathematics and increasingly innovative manufacturing, Varilux have been able to launch six successive generations of lenses with increasingly improved resolution.

50 years on from Varilux 1, Essilor has now developed the Varilux 360º Series, a complete range of proven Varilux designs combined with Essilor’s Advanced Digital Surfacing™ Technology.

The Varilux 360º Series uses patented calculations to achieve optimal optics and Advanced Digital Surfacing™ Technology ensures greater precision.

Patients experience remarkable benefits such as crisper acuity, up to 30% wider fields of vision, improved contrast, unmatched comfort and visual freedom at near, far and everything in between.

Attendees left the roadshow feeling informed about the technical information and patient wearing benefits of the Varilux 360º Series lenses and following on from the presentation we have received comments which indicate confidence in this new technology.

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