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About Essilor

Introducing Essilor Partners

Competition in the New Zealand optical market is increasing, and the introduction of large corporate brands has put pressure on the independent optometry market.

In addition independent business owners are faced with the need to economise and streamline business practices during the recession, whilst maintaining quality service and customer loyalty.

With an in-depth understanding of the optical market and current business behaviour, Essilor want to offer independent optometry businesses the opportunity to improve business resilience in this increasingly challenging environment.

A Customer Support Initiative

Essilor Partners is a customer support initiative offered by Essilor New Zealand and is unlike anything else currently available in New Zealand. Members of this unique programme will have access to unprecedented and comprehensive training in business and marketing strategy and staff education, as well as networking opportunities, local support and the opportunity to participate in key Essilor initiatives.

Staff training in retail optics and management essentials – provided by international specialists – is available under the banner of Absolute Retail.

The Essilor Partners programme is available to Essilor customers who purchase 50% of their lenses directly from Essilor New Zealand and who are current participants in the Essilor Team Rewards programme.

It is a privilege to be able to utilise Essilor’s international expertise, resources and experience to deliver such a comprehensive business support programme to our customers. Essilor Partners is one of the most exciting projects that Essilor has delivered to the local market.

Lucy Wilson, Marketing Manager Essilor NZ.

Additional Benefits for Essilor Partners

Essilor Partners will benefit from local marketing support, networking opportunities and participation in Essilor Partner initiatives. Partners will also accumulate bonus Team points when key performance indicators increase and then have the opportunity to distribute Team points to practice staff as an in-practice incentive programme.

Essilor Premium Partners

Essilor Premium Partners LogoA selection of practice owners who qualify for the Essilor Partner programme will be invited by Essilor to become Essilor Premium Partners.

Essilor Premium Partners will have access to their own Absolute Retail Business Consultant who, through a series of face to face confidential and private consultations, will offer support and guidance in the development and implementation of a 12 month business plan.

For more information about the Essilor Partner programme or how to become an Essilor Partner please contact your Essilor Territory Manager.

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For information on Essilor in the global market and the programmes we're involved with, visit:

Optical Industry Sites

For further information on New Zealand's optical industry, you may find these sites useful: